1. Eligibility

The Contest is open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older at the time of entry.

Employees, officers, and directors of TourScale, its parent companies, subsidiaries, affiliates, and franchisees — including franchise owners and staff — as well as the immediate family members (spouse, parents, children, siblings) and household members of each such person, are not eligible to participate or win.

2. Contest Period

The Contest begins on August 1, 2025 at 12:00 AM Eastern Time and ends on August 31, 2025 at 11:59 PM Eastern Time (“Entry Period”). Entries submitted before or after the Entry Period will not be eligible.

3. How to Enter

To enter the Contest:
1. Create an original Instagram Reel showcasing your experience at a participating TourScale brand location.
2. Ensure your Instagram account is public at the time of entry and through the winner selection period.
3. Include the hashtag #ReelTours2025 in the caption.
4. Tag the relevant TourScale brand (e.g., @tikipub, @paddlepub, etc.).
5. Add the TourScale franchise location you visited as a collaborator on the Reel.

Enter as many times as you'd like! Each Reel must be unique and fully compliant with these rules.

4. Judging Criteria and Winner Selection

All eligible entries will be reviewed by a panel of judges appointed by TourScale. One (1) winner will be selected based on the following criteria:

- 50% – Total number of Instagram Reel “likes” as of 11:59 PM ET on August 31, 2025
- 50% – Creativity and originality, as determined by the judging panel

The judges’ decisions are final and binding.

5. Winner Notification and Prize Claim

The winner will be notified via direct message on or before September 7, 2025. The winner must respond and provide a valid U.S. shipping address within seven (7) days of notification.

Failure to respond within the specified time, or if the winner is found to be ineligible or declines the prize, an alternate winner may be selected using the original judging criteria.

6. Prize

One (1) winner will receive a MacBook Air (Midnight color) with 16GB Unified Memory and 256GB SSD storage.

- Approximate Retail Value (ARV): $999
- The prize is non-transferable and cannot be redeemed for cash.
- Sponsor may substitute a prize of equal or greater value if the original prize becomes unavailable.

The winner is solely responsible for all federal, state, and local taxes, and any other costs associated with prize acceptance and use. The prize will be shipped to the winner’s U.S. address within 30 days of verification.

7. Content Usage Rights

By entering the Contest, each participant grants TourScale, its affiliates, franchisees, and promotional partners a non-exclusive, royalty-free, worldwide, perpetual, and irrevocable license to use, reproduce, modify, publish, display, and otherwise exploit their submitted Reel (including audio, visuals, and captions) for any purpose — including promotional, marketing, and commercial uses — across any media platform (e.g., websites, social media, printed materials), without additional compensation or notice. Participants waive any rights to inspect or approve use and release TourScale from any related claims.

8. General Conditions

TourScale reserves the right to disqualify any entry that violates these rules, contains inappropriate content, or is submitted in bad faith. TourScale may cancel, suspend, or modify the Contest if fraud, technical failure, or any other issue compromises the integrity or fairness of the promotion.

9. Limitation of Liability

By entering, participants release and hold harmless TourScale, its affiliates, franchisees, and related personnel from any claims or damages arising from participation or prize use.

10. Privacy

Any personal information collected will be handled in accordance with these rules and TourScale’s privacy policy.

11. Sponsor

TourScale, LLC
www.tourscale.com