Empowering Entrepreneurs.
Elevating
Tour Brands.
TourScale is the premier platform franchisor dedicated to owning, operating, and scaling the best tour and activity brands in America.
Our Mission
TourScale's mission is to empower entrepreneurs to build thriving businesses that bring people together. Through proven brands, proprietary technology, and comprehensive Franchise Owner support under one vertically integrated company, we give operators everything they need to succeed while delivering the joy-filled experiences passengers love.
Our Story
In 2011, Kai Kaapro and Andrew Cole co-founded Trolley Pub in Tucson, Arizona. Kai turned down a law internship to go all in, and spent the next decade building the business from the ground up. A recognized expert in experiential tourism, Kai has worked every part of the operation firsthand: turning wrenches on vessels, developing franchise systems, training operators, and ultimately facilitating the acquisitions and partnerships that transformed TourScale into a platform company. His deep operational knowledge and industry relationships are the foundation everything else is built on.
While Kai ran the business full time, Andrew spent nearly a decade at Accenture in management consulting before launching his own marketing agency. In 2024, Andrew sold the agency and rejoined full time as Co-CEO, adding expertise in brand building, growth strategy, and franchise development to an already battle-tested operation.
In 2025, TourScale acquired Cruisin' Tikis, catapulting the network to 85+ locations across 25 states. That same year, Entrepreneur Magazine ranked TourScale #314 overall and #1 Recreational Tour Franchise in the 2026 Franchise 500.
Kai Kaapro & Andrew Cole, Co-CEOs of TourScale
Where We're Going
Building the Franchise Industry's First AI-Native Operating Platform
TourScale is investing in purpose-built technology that gives every franchise owner an unfair advantage. From intelligent pricing tools and automated guest engagement to real-time performance insights, we're building proprietary AI-powered infrastructure that scales with every boat, trolley, and territory we add.
Our vision is simple: franchise owners should spend their time creating extraordinary experiences — not wrestling with spreadsheets, marketing campaigns, or operational guesswork. The platform we're building makes that possible.
Our Core Values
All In
We show up fully, not halfway. Our people and partners bring passion, grit, and ownership to everything we do. When challenges hit, we lean in, figure it out, and get it done. Commitment isn't optional; it's who we are.
Serious About Fun
We create joy with intention. Every experience we deliver is built on safety, craftsmanship, and care, because true fun isn't an accident. We exist to bring people together, light them up, and remind them what connection feels like.
Goals Over Egos
We win as a team or not at all. We don't chase credit; we chase impact. We celebrate the assist as much as the score, and we step up wherever we're needed. When one of us wins the right way, we all do.
Do What's Right
Integrity is the long game. We compete hard but fair. We tell the truth, keep our word, and make decisions we're proud of, even when no one's watching. Doing what's right isn't the easy way; it's the only way.
Elevate Everything
Excellence is our standard. We never settle for "good enough." From the way we operate to the joy we deliver, we constantly raise the bar. Every tour, every interaction, every decision is a chance to make it unforgettable.
Our Journey
From a single pedal-powered trolley to the world's leading tour and activities platform franchisor.
Trolley Pub is Born
Kai and Andrew co-found Trolley Pub in Tucson, Arizona. Kai goes all in, turning down a law internship to build it from the ground up.
Expanding Across America
Trolley Pub expands to 7 markets, proving the demand for group experiential entertainment nationwide.
Taking It to the Water
Paddle Pub launches, bringing the concept onto lakes, rivers, and harbors.
Franchising Launches
The TourScale franchise platform officially launches, enabling entrepreneurs to operate proven brands.
Tiki Pub Launches
Tiki Pub joins the portfolio as TourScale's fourth brand.
Cruisin' Tikis Acquired
TourScale acquires Cruisin' Tikis, reaching 85+ locations. Ranked #314 overall and #1 Recreational Tour Franchise in Entrepreneur's 2026 Franchise 500.
Trolley Pub is Born
Kai and Andrew co-found Trolley Pub in Tucson, Arizona. Kai goes all in, turning down a law internship to build it from the ground up.
Expanding Across America
Trolley Pub expands to 7 markets, proving the demand for group experiential entertainment nationwide.
Taking It to the Water
Paddle Pub launches, bringing the concept onto lakes, rivers, and harbors.
Franchising Launches
The TourScale franchise platform officially launches, enabling entrepreneurs to operate proven brands.
Tiki Pub Launches
Tiki Pub joins the portfolio as TourScale's fourth brand.
Cruisin' Tikis Acquired
TourScale acquires Cruisin' Tikis, reaching 85+ locations. Ranked #314 overall and #1 Recreational Tour Franchise in Entrepreneur's 2026 Franchise 500.
Why Franchise With TourScale
We've built the infrastructure so you can focus on running a great experience — not reinventing the wheel.
Add Capacity As You Need It
The ability to add capacity as you grow means minimizing upfront costs without sacrificing long term upside.
Accelerated Depreciation, Accelerated Returns
Franchisees enjoy accelerated depreciation on assets through Section 179, putting money back in your pocket from day one.
Layer Brands for Ultimate Scale
Stack multiple brands on TourScale's shared support backbone to multiply revenue streams.
Annual Franchisee Conference
Every year, the entire TourScale network comes together — operators, leadership, and vendors — for training, strategy, and celebration.
Full-Stack Support
Powered by proprietary technology and AI-driven tools, we support you across the entire stack — from booking optimization to marketing, hiring to maintenance, and everything in between.
Your Money Goes Into Real Assets
Most of your investment goes into real, tangible capital equipment — not just fees. You're buying an asset-backed business from day one.
* Percentages are for illustrative purposes only and may vary by brand, territory, and investment level.
Our Brand Portfolio
Four proven brands in experiential tourism, each offering unique franchise opportunities across land and water.
The original floating tiki bar — 100+ boats in 40+ locations
The original floating tiki bar — 100+ boats in 40+ locations
The original pedal-powered party trolley — bringing people together since 2011
The original pedal-powered party trolley — bringing people together since 2011
Pedal-powered party boats — taking the fun to the water
Pedal-powered party boats — taking the fun to the water
Tiki-themed party pontoons — tropical vibes on your local waterway
Tiki-themed party pontoons — tropical vibes on your local waterway